SOUL Restaurant and Lounge will be the new fresh food and entertainment spot in Virginia Beach, VA. Located on the border of Norfolk, the location will be central to the region with easy accessibility, locally and by interstate. The vibe will be a creative balance between a good soulfood restaurant, “house of blues” Live performance vibe, with a splash of special event sports entertainment. Intimate Live music performances will be regular, with weekly lounge and dance nights. We will market and position the rebranded location with local residents, visitors, businesses and major organizations throughout the region to drive awareness and build reputation.
The COVID 2020 experience will birth new businesses and opportuntities for growth. SOUL will launch from this experience. SOUL will signal a rebirth in this location, while positioning the restaurant and lounge as the new “it spot” for local residents and hotel guests, and the “must visit” spot for tourists and visitors.
We will build relationships with local businesses to create awareness for special event platters and location for events. Lunchtime special events are a possibility. Develop and employee marketing campaign to bring in young professionals afterwork and on weekends.
The residents of Virginia Beach/Norfolk and the Greater Hampton Roads region will be targeted for restaurant and after hours programming. Soul will be branded as locals favorite. Touch points on social media and quarterly direct mail.
Young professionals age 25-40 love after work mixer and networking events. Ladies night and Friday afterwork events will be key to this audience. They have disposable income and enjoy time out with friends socializing over food and drinks.
After hour events and programming will primarily feature a Live entertainment component. A primary void in Virginia Beach/Norfolk is a jazz and soul location with great food, atmosphere and service. The live music will be a key attraction and those that love live music will be regular patrons.
Cross Market through hotel
Cross Market with VB Tourism/Sports Events
DRIP content to buildout database – Promo Offers
PR with local media : WTKR, NJG, VA Pilot, WAVY, WSKY, WOWI, WNVZ, WVKL,)
Pre-Launch Events (2) in Dec 2020, NYE 2021, MLK Weekend, LAUNCH Feb 1, 2021
Crowd Fund Membership Campaign
Official Launch Feb 1 , 2021
This audience has incomes above $75k
Average plate may be $25 – Up to $100 group platters
Special menu cuisines in soulfood, with Caribbean and Cajun inspirations.
Soul Restaurant & Lounge Merchandise will be developed
Membership marketing program development
On screen digital advertising program
Minimal Decor Enhancements
Media Screens (TVs)
Some Lighting updates
12-18” Staging for performers
Indoor Promotional signage
Outdoor Entry Signage
Live Entertainment will be central to the environment Thursday – Sunday
Enjoy some of Hampton Roads finest live musicians and vocalists. Bands will play some of their orginal music and some of your favorite classic covers. Get up and dance or just groove to the sounds over a plate of delicious chef inspired cuisines
tentative weekly events
tentative upcoming events
Pre Launch Event One • Dec 12,2020
Pre Launch Event Two • Dec 19,2020
NYE 2021 Event • Dec 31,2020
MLK Weekend 2021
Soul Restaurant & Lounge Launch • Feb 1, 2021
Purple Inc Marketing will:
- assist with development of rebranding of space to: Soul Restaurant & Lounge
- assist with general marketing functions as needed to launch rebranded space
- market all weekly scheduled events Thursday-Sunday. 9pm-1am (cover$)
- create and execute special events
- Thursday-Sunday. 9pm-1am (cover$)
- manage campaigns to attract groups and lunchtime parties (commission$)
Purple Inc Marketing will hold exclusive special event promotions agreement
Purple Inc Marketing will communicate regularly with property managemnt and sales, to guarantee smooth operations and maximize success of the newly rebranded space