Sky Box Sports Restaurant and Lounge will be the new fun sports bar spot in Virginia Beach, VA. Located on the border of Norfolk, the location will be central to the region with easy accessibility, locally and by interstate. The vibe will be like a fun gathering place, layered over unlimited sports digital engagement. Big game nights will be regular, with weekly lounge and fantasy gaming nights. We will market and position the rebranded location with local residents, visitors, businesses and major organizations throughout the region to drive awareness and build reputation.
The COVID 2020 experience will birth new businesses and opportuntities for growth. Sky Box Sports will launch from this experience, and will lead a rebirth throughout the region.
Sky Box Sports Restaurant and Lounge will be the new “it spot” for local residents and hotel guests, and the “must visit” spot for tourists and visitors.
We will build relationships with local businesses to create awareness for special event platters and a location for events. Lunchtime special events are a possibility. Develop an employee marketing campaign to bring in young professionals afterwork and on big game weekends.
The residents of Virginia Beach/Norfolk and the Greater Hampton Roads region will be targeted for restaurant and sports event programming. Sky Box Sports will be branded as a locals favorite. Touch points on social media and quarterly direct mail will be key in connections to the local residents.
Young professionals age 25-40 love after work mixers and sporting events. Ladies night and Friday afterwork events can be key to this audience. They have disposable income and enjoy time out with friends viewing sports events over food and drinks.
Military residents are here for extended periods and enjoy keeping up with their hometown teams. Sports is very popular in the military community. The region is very supportive of businesses that support our troops. Military discounts and promotions will be a key segment in our plan.
Cross Market through hotel
Cross Market with VB Tourism/Sports Events
DRIP content to buildout database – Promo Offers
PR with local media : WTKR, NJG, VA Pilot, WAVY, WSKY, WOWI, WNVZ, WVKL,)
Pre-Launch Events (2) in Dec 2020, NYE 2021, Super Bowl Special Event
Crowd Fund Membership Campaign
Official Launch Feb 1 , 2021
This audience has incomes above $75k
Average plate may be $20 – Up to $80 group platters
Sky Box Sports Merchandise will be developed
Membership marketing program development
On screen digital advertising program
Minimal Decor Enhancements
Media Screens (TVs)
10ft LED Video Wall
Indoor Promotional signage
Outdoor Entry Signage
Broadcast sports and related digital content will be central to the environment
Sky Box will welcome all group bookings from sports alumni and team viewing gatherings to birthdays, bachelor and bachelorette parties, happy hour, corporate events, lunch meetings, charity events, or private events.
tentative upcoming events
(2) Pre Launch Events • Dec 2020
NYE 2021 Event • Dec 31,2020
2021 Super Bowl Weekend
Sky Box Sports Restaurant & Lounge Launch • Feb 1, 2021
Purple Inc Marketing will:
- assist with development of rebranding of space to: Sky Box Sports Restaurant & Lounge
- assist with general marketing functions as needed to launch rebranded space
- market all weekly scheduled events Thursday-Sunday. 9pm-1am (cover$)
- create and execute special events
- Thursday-Sunday. 9pm-1am (cover$)
- manage campaigns to attract groups and lunchtime parties (commission$)
Purple Inc Marketing will hold exclusive special event promotions agreement
Purple Inc Marketing will communicate regularly with property management and sales, to guarantee smooth operations and maximize success of the newly rebranded space