the idea

Sky Box Sports Restaurant and Lounge will be the new fun sports bar spot in Virginia Beach, VA.  Located on the border of Norfolk, the location will be central to the region with easy accessibility, locally and by interstate.  The vibe will be like a fun gathering place, layered over unlimited sports digital engagement. Big game nights will be regular, with weekly lounge and fantasy gaming nights.  We will market and position the rebranded location with local residents, visitors, businesses and major organizations throughout the region to drive awareness and build reputation. 

The COVID 2020 experience will birth new businesses and opportuntities for growth.  Sky Box Sports will launch from this experience, and will lead a rebirth throughout the region.

Sky Box Sports Restaurant and Lounge will be the new “it spot” for local residents and hotel guests, and the “must visit” spot for tourists and visitors.

the marketing

primary targets

Local Businesses

We will build relationships with local businesses to create awareness for special event platters and a location for events.  Lunchtime special events are a possibility. Develop an employee marketing campaign to bring in young professionals afterwork and on big game weekends.

Local Residents

The residents of Virginia Beach/Norfolk and the Greater Hampton Roads region will be targeted for restaurant and sports event programming.  Sky Box Sports will be branded as a locals favorite. Touch points on social media and quarterly direct mail will be key in connections to the local residents.

Young Professionals

Young professionals age 25-40 love after work mixers and sporting events.  Ladies night and Friday afterwork events can be key to this audience.  They have disposable income and enjoy time out with friends viewing sports events over food and drinks.

Military Residents

Military residents are here for extended periods and enjoy keeping up with their hometown teams. Sports is very popular in the military community.  The region is very supportive of businesses that support our troops.  Military discounts and promotions will be a key segment in our plan.

Marketing Notes

Cross Market through hotel

Cross Market with VB Tourism/Sports Events

DRIP content to buildout database – Promo Offers

PR with local media : WTKR, NJG, VA Pilot, WAVY, WSKY, WOWI, WNVZ, WVKL,)

Pre-Launch Events (2) in Dec 2020, NYE 2021, Super Bowl Special Event

Crowd Fund Membership Campaign

Official Launch Feb 1 , 2021

Additional Notes

This audience has incomes above $75k

Average plate may be $20    Up to $80 group platters

Sky Box Sports Merchandise will be developed

Membership marketing program development

On screen digital advertising program

Minimal Decor Enhancements

Media Screens (TVs)

10ft LED Video Wall

Indoor Promotional signage

Outdoor Entry Signage

Broadcast sports and related digital content will be central to the environment 

Sky Box will welcome all group bookings from sports alumni and team viewing gatherings to birthdays, bachelor and bachelorette parties, happy hour, corporate events, lunch meetings, charity events, or private events.

tentative upcoming events

(2) Pre Launch Events • Dec 2020

NYE 2021 Event • Dec 31,2020

2021 Super Bowl Weekend

Sky Box Sports Restaurant & Lounge  Launch • Feb 1, 2021

 

the management

 

Purple Inc Marketing will:

  • assist with development of rebranding of space to: Sky Box Sports Restaurant & Lounge
  • assist with general marketing functions as needed to launch rebranded space
  • market all weekly scheduled events Thursday-Sunday. 9pm-1am (cover$)
  • create and execute special events
  • Thursday-Sunday. 9pm-1am (cover$)
  • manage campaigns to attract groups and lunchtime parties (commission$)

Purple Inc Marketing will hold exclusive special event promotions agreement

Purple Inc Marketing will communicate regularly with property management and sales, to guarantee smooth operations and maximize success of the newly rebranded space

purpleincmarketing@gmail.com